
In New York City City, where the velour rope is both an allegory and a nighttime truth, individual design isn’t simply expression; it’s gain access to. Barış Koroglu, the friendliness pressure behind 2 of Manhattan’s buzziest dining establishments; Aquarelle in the East Town, and Dejavu, the West Town Supperclub and Relish Coffee Bar, has actually invested years enjoying just how males appear, and frequently fail when it concerns design. Currently, Köroğlu is directing his expert point of view right into a brand-new endeavor: a menswear line developed totally around excellent basics.
After virtually a Years operating in night life and friendliness, Barış saw a demand to aid males look their ideal. Male require less choices, so he made a decision to introduce his very own pill collection. Called Barış, the collection mirrors the male himself: fine-tuned, straight, perfectly modified, and rooted in a deep understanding of what really operates in the real world. For Köroğlu, this isn’t style concept, it’s fieldwork.
” As a restaurateur, I’m out every evening,” Köroğlu states. “I see the complete range of males’s design, what jobs, what’s missing out on, and what quickly raises somebody the 2nd they stroll in.”
From eating spaces to VIP lounges, Köroğlu has actually established an unusual perspective on modern-day males’s design. He sees what stands out, what checks out as simple and easy self-confidence, and what silently regulates regard prior to a solitary word is talked.

Barış Koroglu by Lyss Lester
And he discovered a pattern: males wish to festinate, however they’re bewildered voluntarily, perplexed by patterns, and left without a reputable structure for daily clothing.
” Guys do not require 40 choices” Köroğlu states. “They simply require the best items in their closet”
Barış launches with a dramatically curated schedule of “excellent basics,” every one crafted to secure a complete closet, spruce up or down, and relocate flawlessly from company conferences to late-night tables at New york city’s many special spaces.
The launching collection consists of:
- The Perfect Black Fit Coat: Customized for tidy framework, regulating visibility, and outright adaptability.
- The Perfect Black Trousers: A global base that couple with whatever and raises anything.
- The Perfect White Button-Down: Crisp, certain, and crafted for gloss– without tightness.
- The Perfect Black Turtleneck: Köroğlu’s individual trademark, developed with a smooth, effective shape.
- The Perfect Felt Coat: Transitional, building, and perfect for the male that desires visibility without pretense.
- The Perfect Natural Leather Coat: Edgy however fine-tuned– European perspective satisfies New york city accuracy.
Each item is developed around Köroğlu’s dedication to simpleness that strikes, sophistication without vanity, and design options that eliminate rubbing as opposed to include it. The line is deliberately trend-resistant, these are garments developed for durability, not style cycles.

Barış Koroglu by Lyss Lester
Operating at the junction of friendliness and society, Köroğlu has actually seen direct just how the best appearance can move an area. “Your clothing talks prior to you do,” he states. “If you wish to go to the table where points occur, you need to appear like you belong there.”
Barış is developed to equalize that gain access to, to provide males a closet that indicates self-confidence, refinement, and preparedness. Garments that aid males go through the door, slide past the velour rope, and enter the minutes where possibility lives.
Köroğlu’s trip from restaurateur to developer isn’t a pivot; it’s an all-natural expansion of his globe. At Aquarelle, he developed among the East Town’s many magnetic scenes, mixing Mediterranean heat with New york city side. At Dejavu, he curated a night life experience that really feels equivalent components luxe, intimate, and electrical.

Barış Koroglu by Lyss Lester
His dining establishments are masterclasses in atmosphere, information, and visual quality, the exact same concepts currently stimulating Barış. “I develop settings where individuals feel their ideal. This coincides concept, simply shared via apparel,” he states.
The Barış male is global, culturally proficient, and constantly moving. He requires garments that shift: day to evening, satisfying to martini, gallery opening to late-night appointment. The line is developed not just to raise individual design however to eliminate the rubbing from it.

Barış Koroglu by Lyss Lester
” Guys today desire life to be basic,” Köroğlu states. “These items do the help you.”
While Barış is introducing as a pill, Köroğlu mean a wider world ahead, growth right into shoes, outerwear, and also brushing. What started as a service for the males he sees every evening is currently on the right track to develop right into a way of life brand name based in self-confidence, society, and modern-day maleness.
For a guy that recognizes that the best appearance isn’t shallow, however calculated, the following frontier in menswear really feels inescapable.
” With Barış,” he states, “I’m offering males the devices to appear as their toughest selves, any place they’re going to obtain via the velour ropes”
The accumulate is offered on Instagram DM Barış @Bar ışnykoroglu
In Collaboration with APG





